Cookies Policy

This Cookies Policy explains how WebITUP Agency ("WebITUP", "we", "us", or "our") uses cookies, tracking pixels, local storage tokens, and related technologies when you visit our website (webitupp.online), access our client portal dashboards, use our Visual Email Composer, or interact with our online services (collectively, the "Services").

By accessing or continuing to navigate our website and platform, you acknowledge that you consent to our deployment of cookies, local identifiers, and caching parameters in accordance with this policy. If you do not agree, you must customize your cookie preferences through our consent banner or terminate your access.

Cookies are small text files containing alphanumeric strings that are downloaded and saved onto your computer, tablet, or smartphone by your web browser when you load a page. They act as a memory log for websites, allowing pages to recognize your device on subsequent visits, keep you logged in to dashboards, and sync selections across sections.

We classify cookies into two duration types:

• Session Cookies: Temporary identifiers that expire and are automatically deleted when you close your web browser session.
• Persistent Cookies: Semi-permanent files that remain in your browser's subdirectory for a set period (varying from hours to years) unless cleared manually by the user.

At WebITUP, we strictly implement cookies to maintain system security, facilitate responsive interaction, and evaluate campaign deliveries. Specifically, cookies allow us to:

• Secure administrative credentials checking and database requests (e.g., dashboard auth session tokens).
• Keep track of choices made on our cost/ROI estimation calculator.
• Log analytics parameters to assess traffic source pathways and loading performance.
• Ensure cookie consent settings are remembered dynamically (`webitup-cookie-consent` identifier).

We do not use cookies to collect sensitive personal information, harvest emails, or sell database records to advertising networks.

The cookies utilized across our web platforms are categorized as follows:

Essential Technical Cookies (Strictly Necessary)

These cookies are necessary for core site functionality. Without these tokens, admin dashboards, security layers, database checks, and invoice calculations cannot run properly.

• Supabase Auth Tokens: Securely persist client admin panel authorization states.
• Consent Flags: Track whether a user accepted or declined marketing cookies in local storage.

Performance & Analytics Cookies

These cookies collect aggregated data regarding visitor pathways, load times, and calculator utilization. They help us monitor our 99+ Core Web Vitals speed target and improve features.

• Google Analytics (GA4): Analyzes visitor behaviors, device viewport sizes, and conversion trends.

You have the right to decide whether to accept or decline optional cookies. You can manage your preferences through the following methods:

Interactive Consent Banner

Upon your first visit to webitupp.online, a cookie consent overlay is rendered at the bottom of the screen. You can select "Accept All", "Decline All" (which leaves only essential cookies active), or customize preferences via specific categories.

Browser Controls

Most web browsers allow you to block, delete, or alert you about cookies through their built-in settings panel. Review your browser's documentation (Chrome, Safari, Edge, or Firefox) to customize these rules. Note that blocking all cookies (including essential ones) may degrade your dashboard experience.

Some of our interactive features load resources from third-party networks. These providers may inject their own cookies to track performance or authenticate actions:

• Stripe / Razorpay: Deploys security cookies during checkout transactions to prevent payment fraud.
• Calendly API: Injects cookies to load available strategy call booking calendars seamlessly.
• Google Maps: Remembers user configurations when loading maps overlays.

We do not control the cookie tracking scripts operated by these third parties. We suggest reviewing the privacy and cookie guidelines of Stripe, Google, and Calendly directly.

We may update this Cookies Policy from time to time to reflect modifications in our features, tracking APIs, or compliance criteria. We will adjust the "Last Updated" date at the top of this document whenever a change occurs.

We encourage you to periodically review this page to stay informed about how we utilize cookie technologies on our platforms.

If you have questions regarding this Cookies Policy, local storage configurations, or tracking methods, please reach out to our privacy coordinator: